We’ve discussed Extreme Couponing too many times to count, and I’m not going to get back into it again. However, a lot of questions and concerns have arisen as a direct result of the show. I was informed of a fantastic interview with the executive director of the Coupon Information Corporation to help answer some of your questions and to shed some light on other topics. You can read the entire interview over at Klippin Krazy.
A few points from the interview:
FRUGALISTA: I can see how bad this would be if you are taking a high-value coupon for an expensive product, and applying it to a much cheaper product. But what if the product is around the same price, like a company’s regular toothpaste brand and then the new version with a new feature advertised on it? Do manufacturers really care in a case like that?
BUD MILLER: Yes they do care. Coupons generally have their own budgets. That goes into the whole accounting system … controlling expenses, managing the business.
The good news is that the new bar coding system should eliminate most of this. (Stores are) in the process of transitioning (now). (This is why on some coupons now you see two bar codes): you’ve got the older one and you’ve got the newer codes … They’re all in the process of moving towards it.
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